Image: Freepik
By Dean Burgess
Starting a business today means thinking beyond profit. If you want to build something that actually matters—something that lasts—you’ve got to take sustainability seriously from the start. It’s not just about the environment either; it’s about ethics, longevity, and aligning with a growing base of conscious consumers who demand more from the brands they support. Designing an eco-friendly business model and a marketing plan to match isn’t just a smart move—it’s becoming the only move that makes sense.
Rethink Your Supply Chain
Take a hard look at every link in your supply chain, from raw materials to delivery. If you’re serious about sustainability, that means digging deep into where your resources come from, how they’re made, and how they’re transported. Work with suppliers who share your values, even if it means spending a bit more at the outset—because cutting corners here undercuts everything else. Keep it local where possible, and cut out unnecessary waste at each step. Continue reading
