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By Meredith Jones, FineTimes.org
You don’t start an ecopreneurial business to make a splash. You start one because something about the system doesn’t sit right, and you’d rather rebuild the rules than keep pretending they work. These are not ventures that ride waves of green hype. They’re reengineering entire assumptions — about profit, waste, value, and scale. Sometimes that work looks unglamorous. Sometimes it moves at a crawl. But make no mistake: it is a form of engineering. And its product is a future where business isn’t something we apologize for — it’s something we rely on to repair what’s been broken.
Building With Boundaries, Not Buzzwords
Before the product, before the pitch deck, before the first logo sketch, there’s a choice: to build within ecological limits instead of around them. For true ecopreneurs, this choice isn’t aesthetic. It’s structural. The entire operation forms around entrepreneurial ventures that prioritize sustainability from day one — in supply chain contracts, in packaging specs, in hiring policy. It forces questions that other startups delay. Can we source this locally without wrecking margins? Will this material compost in 12 weeks or 12 years? Where most businesses stretch outward, these tighten in. And paradoxically, that’s where their flexibility begins. Continue reading
